HBE 1998-2000, 2005-2006
Healthcare Facilities Design-Build Division
Financial Facilities Design-Build Division
Corporate Communications
Objective
Integrate business-to-business marketing communications program positioning HBE as leading design-build firm and viable partner for healthcare and financial facilities single-source design and construction.
Tactical Examples
- Public relations
- Direct response
- Trade advertising
- Trade shows
- Collateral
- Web site
- Hotel on-premise promotional materials
Program Highlights
- HBE testimonial campaign re-design for design-build resulted significant improvement of readership scores.
- HBE Healthcare Building News won national award for excellence from Business Marketing Association.
- HBE quarterly newsletter published and mailed to 550+ HBE employees resulted in improved communication with employees.