HBE – Adam's Mark 1998-2000, 2005-2006
Adam's Mark Hotel
Objective
Promote group business for meetings and events. Develop critical communications for local promotions and public relations for hotel chain (24 properties).
Tactical Elements / Highlights
- Support sales efforts to obtain for group business. Develop critical communications for local promotion such as on-premise promotional materials.
- Public Relations for hotel chain (24 properties).
- Manage Crisis Communications.
- Media training.
- Orchestrate company-wide sensitivity training.
- Frequency Rewards program development/launch.
Program Highlights
- Hotel promotions and public relations efforts helped to offset negative press about Adam's Mark.
- n-premise promotional efforts increases revenue for hotel-based businesses (restaurants, etc.)
Key Learning
Importance of timely responsiveness in crisis communication.