GameTek 1994
GameTek Cinema (CD-ROM)
Quarantine (CD-ROM, 3DO)
Rand McNally (CD-ROM)
Jeopardy (Sega, NES)
Wheel of Fortune (Sega, NES)
Brutal (SNES)
Yogi's Gold Rush (GameBoy)

Objective
Feature product releases and generate anticipation and excitement to spark sales.

• Retailer kits and point-of-sale material, press releases, product samples and information.
• Product demonstration/public relations "road trips."
• Narrowly targeted publications (P.C. Gamer, GamePro, Game Players, Next Generation, etc.)

Key Learning
Retailers will be cautious if they sense consumer confusion.