Plan. Design. Execute.
A guide to putting together a marketing communications based on lifelong learning (so far).
ST. LOUIS (January 31, 2010) – Wes Morgan, Principal of Morgan Studio/East, announced today that a book, based on a lifetime of experiences, offering some advice to marketing managers on planning and execution of marketing communications is available on www.morganstudioeast.com and can be downloaded a chapter at a time for FREE.
Plan. Design. Execute. A guide to putting together marketing communications based on lifelong learning (so far) was written and is offered as a vehicle to provide some insights into a variety of challenges companies face in developing actionable marketing communications programs in support of building brand equity that becomes a part of the company's standard operating procedures. Each section of this book is grounded in real events and experiences.
Section I offers a window into a number of communications challenges faced by brands encountered in the early part of the author's career inside advertising firms assigned to some of world's best known brands. The learning gained from such a span of advertising, marketing and branding exposure is shared as a way to put some of the discussion in that chapter into a context.
Section II focuses on what Morgan calls the "Great Man" but more importantly the larger view of how marketing communications fits into the scheme of things. It isn't hard to see the experiences of working inside a corporation to deliver quality communications programs has unique obstacles which would be insurmountable without the tools of thoughtful planning and tactics Morgan learned from the advertising business.
Section III is offered as evidence (as with most people), that relationships, associations and experiences inside and around your personal and business life will always offer inspiration and support. Don't take anything for granted. Celebrate Everything! It's all relevant.
Section IV offers some specific examples of planning for marketing communications and elements of ways to make your marketing communications program sustainable. Among other things, the simple creative strategy brief format and commitments to manage the process throughout the year are straightforward techniques designed to help deliver timely, high-quality messages that fits within the overall goals of the organization. That being said, additional reminders are also provides such as the importance of keeping FOCUS.
Morgan Studio/East (MS/E) was founded on the belief that it sometimes takes an objective outside agent to inspire a well thought-out marketing communications plan with a full understanding of what it will take to execute that plan. The motto of MS/E is Make Good Brands Better and New Brands Known. Morgan is a Miami Hurricane with an MBA from the University of Miami, FL (Marketing Concentration) and a BA from the University of Miami, FL (Double Major Graphic Design and Creative Writing. firstname.lastname@example.org 314 402-1202.
MORGAN STUDIO/EAST focuses on planning and execution of marketing communications.
Wesley A. Morgan
ST. LOUIS (January 15, 2010) – Wes Morgan announced today that he will be launching a new venture, Morgan Studio/East. The firm will focus on planning and execution of marketing communications. Wes Morgan served as global communications director for a publicly-traded manufacturer of welding and cutting equipment, Thermadyne (NASDAQ:THMD) from 2006 through 2009 and formerly headed up marketing communications for two large successful privately-held firms in St. Louis (HBE and Clayco). He's also advised countless other businesses – large and small about strategic marketing and branding.
Wes has been involved in marketing efforts of a broad range of consumer and business-to-business products and services. He spent the early part of his career in advertising where he contributed to new product development, consumer, professional and trade communications for a variety brands including Heineken, Matchbox Toys, Pepsi-Cola, SkyBox Trading Cards, The United States Marine Corps, GameTek Computer Game Software, Campbell Soup Foodservice, Rich-SeaPak and FarmRich Frozen Foods.
Morgan Studio/East (MS/E) was founded on the premise that it takes an objective outside agent to inspire a well thought-out marketing communications plan with a full understanding of what it will take to execute that plan. The motto of MS/E is Make Good Brands Better and New Brands Known
Morgan is a Miami Hurricane with an MBA from the University of Miami, FL (Marketing Concentration) and a BA from the University of Miami, FL (Double Major Graphic Design and Creative Writing).
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